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Consumer Packaged Goods (CPG) Sales Planning and Trade Promotion
What are the benefits of omnichannel TPM?
Digital customers demand convenience, transparency, and personalization, which challenges CPG manufacturers to adjust their long-established trade promotion methods to fit today’s preferences. As mobile technology changes shopping behavior even further, CPG manufacturers figure out how to stay competitive, optimize their promotions, and enhance customer experience.
Following are some of the key benefits of omnichannel trade promotion management:
- Expose new products, eliminate stagnant inventory, and promote end-of-season or end-of-life goods
- Manage trade marketing promotions across all channels simultaneously, using an intuitive user interface
- Promote items and bundles in catalogs, search results, or in the cart using various incentives (such as discounts and free items, among others)
- Enable personalized cross-sell/upsell promotions and discounts according to predefined logic