What is B2B marketing?

Business-to-business marketing (or B2B marketing, as it is commonly known) is part of industrial marketing and it involves the sale of one company’s product or service to another company.

B2B marketing techniques rely on the same basic principles as consumer marketing but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone.

Finding new ways to foster relationships through social media is currently a hot topic in the B2B marketing world. Social media platforms have opened up two-way conversations between businesses. Tech-savvy B2B companies have continued to find innovative ways to use social media to their advantage.