What is Direct-to-consumer (D2C)? | HCL Technologies

TECHNOLOGY Q&A

Direct-to-consumer

What is Direct-to-consumer (D2C)?

Direct-to-consumer means you are selling your product directly to your end customers without third-party retailers, wholesalers, or other intermediaries. The products sold through direct sales are usually not found in typical retail locations, which means finding a distributor or representative is the only method to buy the products or services.

Some CPG manufacturers are getting into the direct-to-consumer (D2C) game by scooping up fast-growing new entrants, betting on startups, or launching their own D2C initiatives. D2C efforts in the CPG sector are still in their early days, lagging far behind D2C juggernauts in other categories, such as apparel.