TECHNOLOGY Q&A

Merchandising Importance

What is the importance of Merchandising?

  • Variety: Merchandising can show customers the variety retailers have within the store so they have a good selection of products to choose from.
  • Product placement: With a great merchandising strategy retailers can place addition products within the customer’s reach, both on and off line, for them to buy.
  • Promoting: Placing the “on sale” products in a specific area on the website, or in store, means that people will be more willing to browse products around it.