Technology Q&A
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Merchandising Importance
What is the importance of Merchandising?
- Variety: Merchandising can show customers the variety retailers have within the store so they have a good selection of products to choose from.
- Product placement: With a great merchandising strategy retailers can place addition products within the customer’s reach, both on and off line, for them to buy.
- Promoting: Placing the “on sale” products in a specific area on the website, or in store, means that people will be more willing to browse products around it.