What is omnichannel customer experience? | HCL Technologies

TECHNOLOGY Q&A

Omnichannel Commerce (Platform)

What is omnichannel customer experience?

Omnichannel customer experience comprises personalized customer touchpoints across channels. The touchpoints are seamlessly integrated to allow customers to switch from one channel to another without starting the interaction afresh. This allows a customer journey to start on one channel, proceed on others, and end on yet another channel.