What is an omnichannel customer experience and why is it important?

As technology continues to evolve, customers will expect businesses to keep abreast of innovative ways to provide service. Businesses that offer new routes for contact, or easy ways of transacting through technology will find a corresponding increase in customer retention and new business. The top priority for customers is that service experience ‘makes things easy’ so businesses that stand out keep that tenet firmly in mind when offering new ways to interact.