Consumer Packaged Goods (CPG) Sales Planning and Trade Promotion
What is the role of analytics in TPO?
Manufacturers need analytics to improve their own pricing strategy to drive sales and sustain growth. Predictive analytics, as part of a trade promotion optimization solution, allows manufacturers to create opportunity by using historical strategy and predictive modeling to predict the outcomes of various promotional plans. In turn, this provides quantified KPIs for both manufacturers and retailers. Furthermore, manufacturers can not only explore the “what if,” but also the “what else” with prescriptive analytics by applying constraint-based modeling to calculate optimal promotional events or mixes.