Consumer Packaged Goods (CPG) Sales Planning and Trade Promotion
What is the sales performance management system (SPMS)?
The sales performance management system (SPMS) supports all stakeholders in identifying, optimizing, planning and managing the right sales levers – assortments, pricing, promotions, and trade terms – through a collaborative business process to deliver the best results with retail partners.
The SPMS enables full transformation programs in business planning and trade promotion management, from process design to solution deployment, change management, and capabilities development. It offers best-in-class predictive and collaborative business planning, trade terms and promotion lifecycle management, accruals management, and claims settling; all through one single industry-specific solution that seamlessly integrates with enterprise resource planning (ERP) and demand planning systems.
It harnesses the value of advanced analytics to transform insights into winning sales strategies and tactics. It applies AI to deliver predictive and optimization capabilities. Furthermore, the combined solutions deliver an optimal go-to-market approach around the promotion from strategy to execution.