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Technology | Big Data and Analytics
optimization

Feb 14, 2017

Optimizing Multi-Channel Marketing: A Data-Centric Approach

Paresh Vankar - AVP and Global Head Of Marketing
AVP And Global Head Of Marketing
The emergence of mobile technology has led to customer-centric multi-channel marketing. With soaring customer expectations, enterprises are striving to deliver personalized campaigns by harnessing the power of data. However, most are unable to...
25
Insight

Jan 17, 2017

Insight optimization – how data science is changing the way information is utilized

Nagaraj Sastry - AVP, Delivery Leader North America - BAS
Data scientists strive to deliver insights on the available data. In order to leverage the insights thus obtained, it is essential to simplify the insight-delivery framework. 
52
CPG and Retail

Jan 11, 2017

Eight Ways CPG and Retail Companies can Use Customer Data for Better Targeting and Personalization

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
By promising improved personalization and loyalty benefits in return for shopper data, retail and consumer goods companies can incentivize customers to share valuable information that can be harnessed to refine targeting, thus boosting ROI and brand...
147
Building a Text Classifier in R

Jan 10, 2017

Building a Text Classifier in R – Part 1

Jeffrey Rowland - Associate Engineer
Associate Engineer
Despite the simplicity of text mining and NLP modelling techniques, these models usually demonstrate good performance on text categorization and classification tasks. But in contrast to their theoretical simplicity and practical efficiency building...
44
Reporting

Jan 05, 2017

Re-engineering data management for enhanced insights – why insurers must enact a paradigm shift

Jaspaul Saini - Delivering Advisory and IT Systems
An end-to-end transformation is an exorbitant and protracted process, leading insurers to delay the transition pathway, staying on with outmoded legacy systems. Despite the enormity of cost and timelines involved, the systemic change could drive...
88
MODE 1-2-3 Strategy

Jan 03, 2017

Mode 1-2-3: A strategic blueprint for securing enterprise competitiveness

C Vijayakumar - President and Chief Executive Officer
President and Chief Executive Officer
We are witnessing a far-reaching disruption in the market driven by three forces: Automation, Cloud and Digitalization. The momentum of change, fuelled by an explosion of data and connected devices, software defined infrastructure and experience and...
2,735
Design Thinking

Dec 19, 2016

Design Thinking: From Logic to Magic

Karthik Thayumanasamy - Business Analyst
Business Analyst
Today, disruption is happening in every business. Whether you are a C-level executive or manager or an entrepreneur; it is import that you equip yourself with appropriate tools help you tackle the problems of future. Design Thinking has moved from a...
688
The migration at work

Dec 14, 2016

The migration at work– from requirements to use case-driven data gathering

Nagaraj Sastry - AVP, Delivery Leader North America - BAS
In the Big Data environment, stakeholders and IT professionals are endeavoring to glean new approaches to traditional techniques along with consistent collaboration to effectively address the analytics arena. Learn about the use case scenario...
99
Analytics and IoT

Dec 13, 2016

Analytics and IoT are set to make science fiction a reality

Aravind Gorja - Associate Manager - ERS
Associate Manager - ERS
Analytics and IoT are set to make Science fiction a reality. Underpinned by information and communication technologies, advanced analytics is blurring the line between what we once called science fiction and the reality.
427

Pages

MODE 1-2-3 Strategy

Jan 03, 2017

Mode 1-2-3: A strategic blueprint for securing enterprise competitiveness

C Vijayakumar - President and Chief Executive Officer
President and Chief Executive Officer
We are witnessing a far-reaching disruption in the market driven by three forces: Automation, Cloud and Digitalization. The momentum of change, fuelled by an explosion of data and connected devices, software defined infrastructure and experience and...
2,735
Elatic vs Solar

Jul 26, 2016

ElasticSearch Vs Solr

Anil Rawat - Lead Engineer
Lead Engineer , Engineering R & D Services
In big data search , primary choices are Elasticsearch and Solr that are open source enterprise search platforms and have the ability to perform full-text searches and faceted searches. In this blog, we take a deeper look and compare these two...
1,109
Hybrid

Dec 08, 2016

Hybrid Architecture: exploring capacities and frameworks

Nagaraj Sastry - AVP, Delivery Leader North America - BAS
Big Data is clearly a priority for adoption, but despite positive POCs, organizations are concerned about certain possible impediments which can be addressed by hybrid architecture. Learn about the different layers which work together to create this...
172
Internet of Things (IoT)

Aug 24, 2016

Why is it the right time to invest in IoT ? Part 1 of 2

Sukamal Banerjee - Executive Vice President - Global Head IoT Works
EVP & Global Head – IoT Works
IoT investments cannot be driven by the same  use case  as point solutions alone.Organizations today cannot move ahead without defining what is the fundamental problem in their business that needs to be targeted. 
1,077
History of Big Data

Oct 12, 2013

A History of Big Data

Daniel Tuitt - Consultant Entry
Consultant Entry
You need only to have a look around the business world to see how important large amounts of data have become over the last few decades. The exponential growth in data creation, both structured and unstructured, is allowing businesses to analyse...
2,612
OLAP

Dec 11, 2015

OLAP Cubing for Big Data

Admin
Authored by Pradeep Srinivasa, Santosh Kumar and
1,440
Working of Internet of Things (IoT) Wearable Devices

Mar 03, 2015

The Internet of Things and the Principle of Great Expectations

GH Rao - President, Engineering Services
President – Engineering Services
1,503
Dr. Philip Kotler's Theory of Marketing

Apr 11, 2013

Dr Philip Kotler Refines the Theory of Marketing

Rajiv Sodhi - Senior Corporate Vice President & Chief Productivity Officer
Senior CVP and Chief Productivity Officer
Dr Philip Kotler, the Marketing Guru recently visited India and shared that he has refined his legendary theory of Marketing which was based on the four P’s – Product, Place, Promotion and Price and has added another P to the same called Perceptio
1,128
Big data in Logistics

Dec 04, 2014

Big data in Logistics

Krishna Kumar Ramamoorthy - Senior Manager
Senior Manager
Big data: What type of value does it drive in the Logistics Industry? Introduction
717

Pages

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