Artificial Intelligence: Providing new muscle to marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in decision making, acquiring the necessary aptitude to weigh in all data to make quick actionable decisions.
From CMO to CGO: A Path to Sustainable Growth
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.
Master or Slave? The role of Artificial Intelligence
AI Assistants are the go-to things today. People from all age-groups are taking to AI assistants in a big way to get things done. The more we use AI assistants, the better they are getting at their job.AI and related technologies will play a big part in helping address, tackle and resolve major problems that the world faces today such as climate change, food- security, healthcare, protecting endangered species and energy management. It is even transforming how we learn! These are some of the future areas where AI will start to impact.It is also in these areas that we will see a lot of cognitive systems evolve and create real benefits.