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In the Best Interest of Labor Fiduciary Rule
378
The ambiguous ERISA definition of Fiduciary can severely impact 401K advisors. Moving from a commission based to a fee-based system may not be in the best interest of the customer. Financial advisors must redesign their systems to adapt, and deliver.
New Age Management
539
Innovation must be ingrained, not adopted. Legacy business models are ill-equipped for a dynamic marketplace. HCL’s Gen 2.0 provides the roadmap for a complete overhaul, with institutionalized innovation in business operations, as well as in culture.
Why ABM
682
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
Changing face of B2B
839

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar Vice President, Marketing

B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
Employee Motivation and Engagement at Workplace
1,689
Most managers today are still held in the old school command control mentality, constricting employees to think freely for an uninterrupted stretch of time.How can workplaces encourage creative thinking in employees and become a better place to work?
Decoding art and science for strengthening “employee engagement”
1,306
Conventional management can drive compliance but employ engagement is strongest with self-direction. We should focus more on intrinsic motivators, deploying new business operating system with novel building blocks such as Autonomy, Mastery and...
Social Meets Talent: Experimenting as a 21st century employer
1,575
The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
Resiliency
263
As you know, one of the 12 principles of agile is “Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.” If team members don’t feel safe about speaking up, it could result...
Disruptive Innovations Leading the world
534

Feb 24, 2015

Disruptive Innovation

Sushil Kumar Team Leader

A disruptive innovation can help create a new market and value network, or disrupt an existing market and value network by displacing an earlier technology.
Integrated Automation
273
Do you want to improve your customer experience? Connect the front, middle, and back of your business with integrated automation
The Future of IT Services in the ANZ Market
238
Following on from my last blog, where I proposed the following scenarios to occur in the next three years in the Australia and New Zealand Market, driven by the base requi
Discovering the World of NGOs
488

Mar 24, 2017

Discovering the World of NGOs

GH Rao Ex-President - Engineering and R&D Services (ERS)

Many NGOs today devote themselves to unique causes that also need much attention and intervention. Read this blog to know to get more information about NGOs of different genres.
Humanize-technology
632

Jul 09, 2018

The Human Connect: Building your Brand with Human-to-Human (H2H) Marketing

Shimona Chadha Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services

In an age of advanced data analytics, the core needs of human beings remain the same.  Brands need to transform themselves into pathfinders for people looking to solve their problems. People look to the brands they do business with, to become...
optimization
557
The emergence of mobile technology has led to customer-centric multi-channel marketing. With soaring customer expectations, enterprises are striving to deliver personalized campaigns by harnessing the power of data. However, most are unable to...
Why ABM
682
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
Vittal Devarajan

How Hyper Personalization is defining the Future
Vittal Devarajan - Senior Vice President | June 12, 2017
827 Views

Over the years, the focus on standardization through mass manufacturing has shifted to personalization through automation and smart manufacturing. 


Paresh Vankar

Growth Hacking, Guerilla Style
Paresh Vankar - Vice President, Marketing | April 27, 2017
519 Views

Coined in 2010 by Sean Ellis, growth hacks for start-ups combine the data focus of analytics and the hustle and expediency of a start-up environment to drive marketing strategies that only look at “exponential growth” as the metric of success. The approach looks to rapidly increase productivity and performance; a ‘hack’ that is “scrutinized purely by its potential impact on scalable growth.” 


Samarth Bharani

The “Fairer” sex
Samarth Bharani - Senior Manager | April 26, 2017
745 Views

Innovative thinking requires the unique perspective of both the sexes. If women are discouraged from taking up jobs that are considered male-centric, ideas will cease to flourish.