The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in decision making, acquiring the necessary aptitude to weigh in all data to make quick actionable decisions.
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.
AI Assistants are the go-to things today. People from all age-groups are taking to AI assistants in a big way to get things done. The more we use AI assistants, the better they are getting at their job.AI and related technologies will play a big part in helping address, tackle and resolve major problems that the world faces today such as climate change, food- security, healthcare, protecting endangered species and energy management. It is even transforming how we learn! These are some of the future areas where AI will start to impact.It is also in these areas that we will see a lot of cognitive systems evolve and create real benefits.
Time Series modelling is a fascinating area with practical relevance and impact. Time Series techniques work on numerical data collected over a considerable period of time. It is further used to generate future values of the series (termed as…
Mar 03, 2015
In my previous two blogs, I spoke about HCL’s shift in the ANZ region from purely responding to RFP’s, to infusing our offerings with industry specific offerings that are ideally offered As a Service.
Conventional management can drive compliance but employ engagement is strongest with self-direction. We should focus more on intrinsic motivators, deploying new business operating system with novel building blocks such as Autonomy, Mastery and…
Most managers today are still held in the old school command control mentality, constricting employees to think freely for an uninterrupted stretch of time.How can workplaces encourage creative thinking in employees and become a better place to work?
Jun 12, 2017
Over the years, the focus on standardization through mass manufacturing has shifted to personalization through automation and smart manufacturing.
The ambiguous ERISA definition of Fiduciary can severely impact 401K advisors. Moving from a commission based to a fee-based system may not be in the best interest of the customer. Financial advisors must redesign their systems to adapt, and deliver.
Jul 01, 2016
B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
Intelligent automation is not just new technology—it enables enterprises to fundamentally change how business operations are executed, creates new ways to work with hybrid digital and human workforces, and enables new business models.
Telco Landscape Transformation… IoT creates a significant opportunity for Telcos to bring industries, silo sol
Marketing for business-to-business (B2B) is changing as the remote economy offers new tools and platforms for engagement. Marketers need to embrace digital, power their decisions through the lens of data and conjure dreams that speak to their…
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM