What happened in the retail world from 2005 to 2017? Couple of big changes, most of the Retail companies’ back office operations moved to strong ERP packages like SAP at the end of 90’s which became very stable with Order To Cash, Procure To pay, Finance & Controlling ,RFID, Point to point sales, well tracked logistics and shipping, availability to Promise, SRM and CRM. In doing so, by the beginning of 2000, backend operations were completely equipped to handle large scale customers and orders. And then a phenomena started which I call ‘The Touch Screen Magic’. At the user end, the whole concept of graphical user interface, the look and feel factor of websites was changed and it started becoming more user friendly with faster processing of data, more prompt response time than ever. That was not all, the iPhone and Android was unveiled in 2007 and now one doesn’t need to log in to the laptop or computer anymore. Just TAP on the product you want delivered to your door step from your mobile device.