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Category blogs - Featured

Skipping User Research – A Good or Bad Choice?
529

Skipping User Research – A Good or Bad Choice?

Instead of skipping the user research phase due to time constraints the Lean UX can be used as an option that works around the assumptions of user needs.

Apurvo Ghosh - Senior Designer

Blog Category Listing

The Language of Things and IoT
368

Apr 13, 2015

The Language of Things and IoT

Saratchandra Kakarla Associate Manager

Importance
830

Mar 09, 2015

The Importance of UX in IoT

Thaiyalnayakee Selvaraj

Choosing Between Low And High Wireframe Fidelity
491

Feb 25, 2015

Wireframe Fidelity – Low or High?

Apurvo Ghosh Senior Designer

Fabulous products take time to build, and a design process is crucial for laying its foundation. To be very frank, wireframing is one of those mysterious steps in a design phase and can be quite enticing to skip.
Human Multitasking and its Effects
1,839

Feb 04, 2015

Human Multitasking and its Cognitive Effects

Neha Srivastava Deputy Manager

Visual Design
1,364

Jan 29, 2015

Visual Design vs. Usability

Rahul Ranjan Nigam Senior Designer

You must be hearing words like UX/UI/VD and it is quite fascinating that ‘Visual Design & Usability’ are hot topics in Tinsel Town these days.
user experience
211

Nov 15, 2017

User testing for better user experience

Alamelu Na Designer

Usability testing is often considered as a waste of time and expensive, but the truth is usability testing can be relatively cheap and great deal of values can be obtained. The usability metrics obtained from usability testing helps people to know...
Revolutionizing the Payment Ecosystem
549

Nov 14, 2017

Revolutionizing the Payment Ecosystem- Payment Services Directive 2 (PSD2) leads the way

Paridhi Gupta Global Engagement Manager

To bring innovation, security, and competition to the fore, the European payment market decided to revisit the Payment Services Directive (PSD). It is widely expected that PSD2 will drive the creation of new business models and prove to be an agent...
The Custodian Affair
176

Nov 29, 2018

The Custodian Affair

Ahana Anil Global Engagement Manager

Embracing big data analytics, AI and robotics is required for the custodians to exist in the market place which would mean that custodians will have to act more like the tech firms and thus require a different talent-pool for the same.
skeuomorphic vs
601

May 13, 2015

Skeuomorphic vs Flat Design

Manish Dasani

Customer Relationships
474

Oct 10, 2017

A Digital Approach to Driving Direct Customer Relationships in the CPG Digital Quasar

Sakthi Kuppusamy Kuppusamy Technical Architect

We are now living in the age of the Empowered Customer where consumers are connected via mobile, social media along with web of information on user’s experience in the form of reviews in an increasingly Digital World. Today there are many ways for...