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Category blogs - Featured

Skipping User Research – A Good or Bad Choice?
561

Skipping User Research – A Good or Bad Choice?

Instead of skipping the user research phase due to time constraints the Lean UX can be used as an option that works around the assumptions of user needs.

Apurvo Ghosh - Senior Designer

Blog Category Listing

Humanizing Technology With ‘Affective Computing’
231

Jan 25, 2018

Humanizing Technology With ‘Affective Computing’

Gaurav Sharma Associate Director

Data-driven rationality together with empathy has the potential to bring human essence to the technologies & one step ahead towards AI services.
Advancing Digital Realities
1,352

Jan 17, 2018

Advancing Digital Realities (VR & AR) with Engineering mindset in TTL industry

Ajai Kumar Vice President

Travel and technology have become inseparable today.Can you imagine being transported to a picturesque beach or a plush bar in an instant? Virtual reality Reality (VR) enables such experiences, which are referred to as 4D. According to forecasts, VR...
Design Superman
383

Jan 15, 2018

Design Superman

Ajay Jothi Mahalingam Associate Project Manager

Designers are passionate about what they do, when it comes to web/ mobile applications, interactive prototypes or ever product design. These skillset could yield  one to be a better performer with experience. But what it takes to be an...
user experience
365

Dec 26, 2017

User Experience and Emotional Design

Neha Srivastava Deputy Manager

With the changing experience on Internet, the User Experience also has to go through a transformation. One of the biggest transformations in strategy of Internet is to provide not only the information needed, but also to the emotional need of user....
user experience
219

Nov 15, 2017

User testing for better user experience

Alamelu Na Designer

Usability testing is often considered as a waste of time and expensive, but the truth is usability testing can be relatively cheap and great deal of values can be obtained. The usability metrics obtained from usability testing helps people to know...
Revolutionizing the Payment Ecosystem
564

Nov 14, 2017

Revolutionizing the Payment Ecosystem- Payment Services Directive 2 (PSD2) leads the way

Paridhi Gupta Global Engagement Manager

To bring innovation, security, and competition to the fore, the European payment market decided to revisit the Payment Services Directive (PSD). It is widely expected that PSD2 will drive the creation of new business models and prove to be an agent...
Customer Relationships
481

Oct 10, 2017

A Digital Approach to Driving Direct Customer Relationships in the CPG Digital Quasar

Sakthi Kuppusamy Kuppusamy Technical Architect

We are now living in the age of the Empowered Customer where consumers are connected via mobile, social media along with web of information on user’s experience in the form of reviews in an increasingly Digital World. Today there are many ways for...
Accessible User Experiences
351

Oct 04, 2017

Creating Accessible User Experiences

Vijay Guntur Corporate Vice President - ERS HiTech and Communications

People with Disabilities (PWD), with an estimated population of 1.3 billion globally, make up an emerging market the size of China1. With Friends and Family included (friends and family have an emotional connect with PWD, and act on the same), PWD...
User Experience
222

Aug 17, 2017

User Experience – Has Corporate IT Missed A Trick?

Mohan Kewalramani Director and Practice Head

What constitutes a good user experience? How do you even define and measure user experience? Is it the ‘look-and-feel’ of a product or the interface of an application? In the two blogs shared by Prafull Verma, he talked about the end-user experience...
Choosing Between Low And High Wireframe Fidelity
523

Feb 25, 2015

Wireframe Fidelity – Low or High?

Apurvo Ghosh Senior Designer

Fabulous products take time to build, and a design process is crucial for laying its foundation. To be very frank, wireframing is one of those mysterious steps in a design phase and can be quite enticing to skip.
HOLOLENS
584

Nov 25, 2016

Deciphering HOLOLENS - Glimpse into Mixed reality.

Sherry Sharma Management Trainee- CB-CS-TMPE- Solutions

HoloLens can revolutionize the way we interact with the world. It varies from the concepts and products already prevalent in augmented reality. Even with all that we know about HoloLens, it is quite evident that it possesses something of a mystery....
xOTB, EDGE’s
352

Dec 18, 2019

xOTB, EDGE’s Design System

Ramu P Group Project Manager

As organizations across the globe embark on digital transformation, they experience a need to fast-track their product-development lifecycle. Clients, to have an edge with the competitors, are looking at design as the key differentiator and are...
User Experience Design
1,009

Dec 11, 2015

Service Design for User Experience: An Illustration

Prafull Verma Fellow & Practice Leader - Unified Services

In my previous blog (click here to read my previous blog), I highlighted some of the key challenges of a 21st Century Enterprise. Among  them, the one challenge that clearly stands out  is the one that talks about  service design for...
Post COVID World
121

Aug 13, 2020

Headless: Next Face of Digital Platforms and Relevance in Post COVID World

Ravindranath Global Practice Director

In the past the devices would require an inseparable, tightly coupled interface to access and operate them. However, in the recent evolution of smart devices, it is very restrictive to develop a system that cannot lend to deployment in diverse...
Creating Meaningful CX with Facial Expression Mapping
196

Jun 30, 2020

Creating Meaningful CX with Facial Expression Mapping

Rakshit Ghura Vice President & Global Head - Digital Workplace Services

Read this blog to learn how enterprises can leverage technologies like machine learning and AI to recognise human facial expression to create meaningful CX in B2B and B2C businesses.
Responsive Web Design - A Boon in Web Technology
1,078

Jun 29, 2015

Responsive Web Design - A Boon in Web Technology

Venkatesan N UI Developer

Customer Relationships
481

Oct 10, 2017

A Digital Approach to Driving Direct Customer Relationships in the CPG Digital Quasar

Sakthi Kuppusamy Kuppusamy Technical Architect

We are now living in the age of the Empowered Customer where consumers are connected via mobile, social media along with web of information on user’s experience in the form of reviews in an increasingly Digital World. Today there are many ways for...
Embracing the Paradigm Shift in User Experience
496

Feb 14, 2017

Embracing the Paradigm Shift in User Experience

Sampath Kumar DESIGNER, ERS

User Experience has gone far beyond user interface (UI), the design teams need to embrace this shift and plan accordingly. This change is mainly happening due to the emerging trends such as Robotics, 3D Printing, Internet of Things (IoT), Virtual...
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Humanizing Technology With ‘Affective Computing’
Gaurav Sharma - Associate Director | January 25, 2018
231 Views

Data-driven rationality together with empathy has the potential to bring human essence to the technologies & one step ahead towards AI services.

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Advancing Digital Realities (VR & AR) with Engineering mindset in TTL industry
Ajai Kumar - Vice President - Engineering R&D | January 17, 2018
1352 Views

Travel and technology have become inseparable today.Can you imagine being transported to a picturesque beach or a plush bar in an instant? Virtual reality Reality (VR) enables such experiences, which are referred to as 4D. According to forecasts, VR and Augmented Reality (AR) markets are set to reach $150 billion 1 with strong possibilities of revolutionizing the travel and hospitality sector. 

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Design Superman
Ajay Jothi Mahalingam - Associate Project Manager | January 15, 2018
383 Views

Designers are passionate about what they do, when it comes to web/ mobile applications, interactive prototypes or ever product design. These skillset could yield  one to be a better performer with experience. But what it takes to be an outstanding performer? In this blog I talk about the niche skillsets that once acquired could help an User experience designer to stand out from the rest when building AR/VR applications.