It is estimated that by 2025, 10% of households globally will be Smart Homes. The total Smart Home market is worth $ 24 BN. The proliferation of IoT sensors in devices, the increased need to operate, monitor and centralize control of these sensors, the need for real-time analytics, connected assets, and security of machines have led to widespread adoption of Smart Homes and IoT device management technologies.
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IoT in Smart Homes: A Lucrative Opportunity
The next Mobile is the Automobile
As smartphones become the ‘eye of storm’ fuelling the digital transformation of life on planet Earth, the emerging smart mobility solutions ecosystem will create, capture and deliver value to B2B as well as B2C use cases. Blockchain – the new ‘kid on the block’ – will enable platform solutions to secure user, vehicle and smartphone data. It will also create new value-chains and help us join the dots differently. Vehicle repair and maintenance (prognostic and diagnostic) data, financial transactions data, telematics data, compliance data, insurance and registration data could all be on a Block Chain. Smartphone apps will provide quick and secure access on-demand to users. No wonder, they say that – data is the new oil!
Branding Development Process and its Vitality in Product Development
The blog explains what branding is all about and explains the process of developing a “branding guideline” from phase 1 from the designing aspect. It talks about the importance of building a branding guideline document even before starting a project and cons of not having a strong branding guideline at the beginning of the project. It explains the 4 phases of the process of creating a branding guideline – Research, Briefing, Development and Evaluation. The blog briefly explains how brand consistency affects the relationship between the customer and the product. It also provides sample specifications and content for the branding document. Links to branding guideline document of few popular companies are also added at the end of the blog for readers’ reference.
