With an ever-increasing plethora of options available for consumers to buy from and the users turning tech-savvy, those days are long gone when the purchasing journey used to be linear. Now, customers evaluate multiple options over numerous platforms before making a purchase decision. With the changing scenarios, businesses are now struggling to keep pace with the multichannel, online and offline touchpoints.
To understand and ease the complexity of these personalized, lead conversion journeys, marketing automation comes to the rescue as a straightforward way of efficiently and effectively increasing a company's demand generation. These organizations' B2B marketing and sales teams need a scalable strategy to boost lead generation, improve lead quality, nurture leads, and convert these leads.
Read more about HCLTech marketing automation solution in the brochure.