In this blog we explain how the once key skills, which ruled the retail sector are becoming obsolete. Advertising, PR, Market Surveys, Pricing, Branding, Supply Chain Management, the pillars of retail industry which were dominated by people possessing abstract niche skills, are paving the way to data analytics. Among the clutter, how has the role of a statistician or a data scientist come to the forefront of retail strategy? What are the key factors which have influenced this transformation? How is this transformation benefiting the end customer? Where does this road lead to?
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