Retail and eCommerce | HCL Blogs
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How Global Trends
312
This blog portrays how the global trends are shaping the future of Retail sector. It conveys the ideas that can be incorporated using various trending technologies. It clearly gives a vision on the role that technology can play right from...
Store Digitization
1,075
To deal with knowledgeable digital customers, stores should not think twice in adopting digital tools. But a proper assessment has to be done to choose the right digitizing services because every retailer need is different and also every initiative...
DIgital
397
Retailers need to focus on integrating digital into all aspects of the business – from channels and processes and data to the operating model, incentives, and culture. This journey to digital nirvana needs a visionary leader who can leverage...
How Digital Transformation can improve the Retailing Experience
245
Digital Transformation has come up as a major disruption, forcing Retailer across formats and demography to adopt to key elements of this massive change. New age consumers are becoming more and more reliant on social media and mobile devices...
A reflection of global changes
227
Looking at news , and finding yet another retailer shutting down few stores and declaring bankruptcy is new normal, which makes us think about future of retail. To think of it, the consumption patterns may change , but consumption and trade – both...
Driving a seamless Omnichannel customer experience
359
People increasingly multitask, interacting with multiple devices over several channels to complete a task – the web, email, social networks, text messaging, voice(IVR) -- initiating a conversation or task on one, taking it up later on another....
Big Data
1,380
In the rapidly diversifying retail ecosystem and evermore rapidly changing customer tastes and preferences, the search for the most effective marketing and sales strategy is of monumental significance. Predictive analytics, which marries big data...
Digital Transformation
587
There are no more digital customers. They are now digitally connected customers and in fact they are connected with an average of 4 devices. This digital revolution has introduced a phenomenal change in the way the customers shop, supporting them...
Customer Relationships
444
We are now living in the age of the Empowered Customer where consumers are connected via mobile, social media along with web of information on user’s experience in the form of reviews in an increasingly Digital World. Today there are many ways for...
Conversational Commerce
286
Brands which want to engage customers in conversations will need tools and technology leaning heavily on Machine Learning enabled, natural language processing capable agents
LSH
259
In this blog we explain how the once key skills, which ruled the retail sector are becoming obsolete. Advertising, PR, Market Surveys, Pricing, Branding, Supply Chain Management, the pillars of retail industry which were dominated by people...
Digital Loyality
606
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
LSH
467
Omni channel as the name suggests is a combination of two words - Omni and channel. It is the existence of products and services at all modes or channels to provide customers, a seamless and integrated experience of shopping. In today's connected...
Retailers & Consumer Brands
517
While retailers want to win with predictive analytics leveraging Big Data, consumer goods companies are gradually driving direct relationships with the consumers.
Non-Invasive Customer
486
Today, disruptive technologies are within the reach of the retailers to transform the physical experience of their stores and it cannot be ignored anymore. Every retailer has a different type of engagement style, necessary at different points in...
Digital Business Platforms
229
Strategy, culture, and technology are the three key parts to think about how to build the platform. For retailers, the key to success will be the ability to sit down with the business and have them admit that they didn’t know what they should be...
How Digital Transformation can improve the Retailing Experience
245
Digital Transformation has come up as a major disruption, forcing Retailer across formats and demography to adopt to key elements of this massive change. New age consumers are becoming more and more reliant on social media and mobile devices...
A reflection of global changes
227
Looking at news , and finding yet another retailer shutting down few stores and declaring bankruptcy is new normal, which makes us think about future of retail. To think of it, the consumption patterns may change , but consumption and trade – both...

‘Store Digitization’ – the solution to bridge the digital gap between customers and stores
Madhusudhan Kandula - Associate Business Manager – HCL Retail & CPG Consulting | December 26, 2017
1075 Views

To deal with knowledgeable digital customers, stores should not think twice in adopting digital tools. But a proper assessment has to be done to choose the right digitizing services because every retailer need is different and also every initiative has its own ROI. HCL Business Consulting has developed a framework - ‘Store Digitization framework’ which can help retailers in assessing their store digital needs and to choose initiatives based on ROI estimates.


How CDOs Can Become Chief ‘Differentiating’ Officers for Retail Organizations
Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries | December 21, 2017
397 Views

Retailers need to focus on integrating digital into all aspects of the business – from channels and processes and data to the operating model, incentives, and culture. This journey to digital nirvana needs a visionary leader who can leverage technology to drive transformation and help the retailer differentiate from its competitors.


How Digital Transformation can improve the Retailing Experience
Anup Sharma - Deputy General Manager – Retail and Consumer Product Goods (RCPG) | December 20, 2017
245 Views

Digital Transformation has come up as a major disruption, forcing Retailer across formats and demography to adopt to key elements of this massive change. New age consumers are becoming more and more reliant on social media and mobile devices especially for their retail choices. This is resulting in consumer becoming more demanding in terms of user experience. Secondly, influx of multiple non-traditional channels is increasing the consumer data at rapid pace. In this context technologies like Deep Learning, Artificial Intelligence and Cognitive Intelligence are becoming critical in analyzing, interpreting and giving better shopping experience to end users.


Retail – A reflection of global changes
Taranjeet Khanuja - Deputy General Manager – HCL Business Consulting | December 20, 2017
227 Views

Looking at news , and finding yet another retailer shutting down few stores and declaring bankruptcy is new normal, which makes us think about future of retail. To think of it, the consumption patterns may change , but consumption and trade – both have been there since the start of mankind , and the Darwinian model just fits in perfectly on retailers – survival of the fittest. 

Retail industry has been an leading indicator of how the global needs, wants and aspirations are changing and will continue to do so. We will talk more about the examples of how the new trends and global situations changing the face of retail, but it getting more organic food, trying to be living a healthier lifestyle, or being part of more comfortable in a shared economy.


Driving a seamless Omnichannel customer experience
Vinay Singh Tomar - Associate Project Manager – Enterprise Multichannel Commerce Services | December 20, 2017
359 Views

People increasingly multitask, interacting with multiple devices over several channels to complete a task – the web, email, social networks, text messaging, voice(IVR) -- initiating a conversation or task on one, taking it up later on another. Delivering a leading Omnichannel customer experience requires: comprehensive data collection across channels, predictive analytics and good software that manages customer journeys across channels, support for all common communication channels (mobile, Web, voice, text) and real-time decision making through smart software.


Big Data in Retail – How to win with Predictive Analytics
Ankit Khattri - PROJECT LEAD, ES-Tier II ERP-SCE-GIS | December 19, 2017
1380 Views

In the rapidly diversifying retail ecosystem and evermore rapidly changing customer tastes and preferences, the search for the most effective marketing and sales strategy is of monumental significance. Predictive analytics, which marries big data analytics and business intelligence, collates demand, product pricing history, competitor activity, and inventory levels.


How digital transformation can improve the retail shopping experience?
Abdul Gaffar - Deputy Manager, HCL Business Consulting | December 19, 2017
587 Views

There are no more digital customers. They are now digitally connected customers and in fact they are connected with an average of 4 devices. This digital revolution has introduced a phenomenal change in the way the customers shop, supporting them with more information and choice than ever before thereby increasing the customer expectations and their intensified demands. The new buzz line for retail is “Customers want more” and these expectations grew with every innovation that is coming up. By using digital technologies to connect with customer expectations, retailers can create a new kind of shopping experience to reignite the excitement of customers to shop more thereby increasing the top line for the retailer.


A Digital Approach to Driving Direct Customer Relationships in the CPG Digital Quasar
Sakthi Kuppusamy Kuppusamy - Technical Architect | October 10, 2017
444 Views

We are now living in the age of the Empowered Customer where consumers are connected via mobile, social media along with web of information on user’s experience in the form of reviews in an increasingly Digital World.

Today there are many ways for the manufacturers to interact with the actual end customers who are the users of products and feel satisfied or displeased about it.

But the sad reality is that most of the CPG/ Retail manufacturers are left out in the traditional business models where most of the sales happen in brick and mortar stores or a multi-product retail chain. A typical example would be a grocery store selling a branded corn flakes, or a branded shoe sold in a retail store like Target®™ where product manufacturer knows very little about the end customer who purchased the product. Even if the customer follows the brand in social media these CPG manufacturers know very little about their customers.


How IoT can change in-store / fronts experience for Customers
Devipad Tripathy - General Manager - Infrastructure services Delivery | October 3, 2017
303 Views

Customer is the king and its true for the e-Commerce and physical Store / fronts for Retail and CPG Industry. Introducing New Devices and technologies to Customers have become a trend and has started yielding results for all Retail and CPG companies. The customer is now more informed and feels even more empowered. However this has also led to a nightmare of sorts for all Retail and CPG companies on how to keep track / maintain of all these new devices and technologies so that Customer experience is not impacted with any of these going down or having issues which may even result in getting these high profile companies involved in lawsuits which impacts the Brand value. IoT (Internet of Things) can this be the savior of sorts for the Retail and CPG Industry? Will IoT be an overhead or result in business growth? How can Retail and CPG companies benefit from IoT and even increase customer satisfaction. This blog will focus on the impact of IoT on the Retail and CPG Industry


Rationalize Your Retail Inventory: The Key to Unlocking Business Value
Navneet Sharma - Head - SCM Practice & Solutions | July 26, 2017
1320 Views

Inventory is the most significant investment across every industry, more so for the retail sector. In order to maximize the Return on Investment (ROI), each and every retailer must ensure that exuberant inventory investments are kept to the minimum. Statistics confirm that up to 30-35% of the total inventory is stuck in the non-performing, slow moving Stock-keeping units (SKUs), whose cumulative contribution to sales is less than 5%. This phenomenon is known as the long tail of the supply chain. The entire phenomenon of inventory in retail sector is dependent upon the customer. Market is volatile hence inventory optimization calls for immediate action at retailer’s end. Some ways to reduce unnecessary inventory investments is to optimize the assortment, based on one or more parameters such as, No. of SKU’s (#SKU) sales, Gross Margins Return on Investment (GMROI), Space Productivity, Minimum Presentation and so on, the non-performing SKUs may be selected and rationalized appropriately. “SKU Rationalization is an important technique in inventory management that helps retailers optimize their assortments by decommissioning some of the non- productive merchandise.”