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Industries | Retail and eCommerce
21st Century Customer

Feb 17, 2017

Understanding HCL's Approach towards the digital age customer

Kapil Tyagi - General Manager - E-Services
General Manager - E-Services
This blog discusses HCL’s approach to building 21st Century customer experiences using our Customer Experience Platform based on efficiency and experience driven applications.
1,067
Omni Channel Experience

Feb 14, 2017

A Multi-dimensional Perspective on Driving Omni-channel Customer Experience

Abhishek Kalra - Solution Director, eCommerce, Omnichannel & Digital | Retail & CPG Industries
Solution Director
A 21st Century organization’s ability to create a winning customer experience is an interplay of manifestation of Omni-channel capabilities over channels and the speed at which an organization can adapt to evolving consumer preferences
1,146
Store Traffic

Jan 17, 2017

Driving In-Store Traffic and Conversions with Mobile Technologies

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
1,268
CPG and Retail

Jan 11, 2017

Eight Ways CPG and Retail Companies can Use Customer Data for Better Targeting and Personalization

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
By promising improved personalization and loyalty benefits in return for shopper data, retail and consumer goods companies can incentivize customers to share valuable information that can be harnessed to refine targeting, thus boosting ROI and brand...
786
Creating successful M&A in RCPG Industry

Jan 11, 2017

Creating successful M&A in RCPG Industry

Amitava Sengupta - Practice Head, CS & LSH
Practice Head, CS & LSH
M&A activities involve a lot of painstaking effort at a pre-merger stage to plan and to finally get to a point where the business case is understood and applied. Market conditions in the current age are intrinsically dynamic, and poor planning...
834
paradigm Shift Omni Channel retailing

Oct 24, 2016

Paradigm Shift: From Omni channel to select-channel retailing

Abhishek Kalra - Solution Director, eCommerce, Omnichannel & Digital | Retail & CPG Industries
Solution Director
Retailers can boost margins and customer engagement by focusing on multi channel retailing via select strategic channels, based on in-depth understanding of buyers, their journeys as well as unique business strengths.
1,543
Multichannel

Oct 14, 2016

Managing Multichannel in a Global Enterprise: A Tech Marketer’s Perspective

Rohit Anurag - Deputy Manager
Deputy Manager
The future of any customer-centric organization is now dependent on its capability to measure consumer reactions across touchpoints. This blog explores the marketers' conundrum in a multichannel environment and provides the success blueprint.
676
Multichannel

Sep 23, 2016

Mastering Omni-channel Retail: Digitally Powering Operations

Michael Romero - Global Principal - BeyonDIGITAL
Global Prinicipal
This blog post dwells on the challenges that make customers hesitant to embark on the SAP S/4 HANA implementation journey. It also discusses the key steps service providers need to take to alleviate current challenges and how HCL could simplify the...
888
Evolution in Global E-Commerce Logistics

Jun 06, 2016

Evolution in Global E-Commerce Logistics

Madhusudhan Ranjanghatmuralidhar - ASSOCIATE GENERAL MANAGER
ASSOCIATE GENERAL MANAGER
Despite an economic downturn, E-commerce companies have seen significant growth. The rapid increase in inter- country E-commerce has led to heavy investment by 3PL companies in better technology and tracking. 
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Retailers & Consumer Brands

Aug 09, 2018

Retailers & Consumer Brands: Emerging Opportunities for Data Collaboration

Abhishek Kalra - Solution Director, eCommerce, Omnichannel & Digital | Retail & CPG Industries
Solution Director
While retailers want to win with predictive analytics leveraging Big Data, consumer goods companies are gradually driving direct relationships with the consumers.
502
Non-Invasive Customer

Mar 21, 2017

Building a Non-Invasive Customer Experience in Stores

Hemant Kumar - Lead Consultant
Today, disruptive technologies are within the reach of the retailers to transform the physical experience of their stores and it cannot be ignored anymore. Every retailer has a different type of engagement style, necessary at different points in...
477
How Digital Transformation can improve the Retailing Experience

Dec 20, 2017

How Digital Transformation can improve the Retailing Experience

Anup Sharma - Deputy General Manager – Retail and Consumer Product Goods (RCPG)
Deputy General Manager
Digital Transformation has come up as a major disruption, forcing Retailer across formats and demography to adopt to key elements of this massive change. New age consumers are becoming more and more reliant on social media and mobile devices...
236
A reflection of global changes

Dec 20, 2017

Retail – A reflection of global changes

Taranjeet Khanuja - Deputy General Manager – HCL Business Consulting
Deputy General Manager
Looking at news , and finding yet another retailer shutting down few stores and declaring bankruptcy is new normal, which makes us think about future of retail. To think of it, the consumption patterns may change , but consumption and trade – both...
215
Channel Sufring

Jul 10, 2019

Channel surfing: How do consumers engage with your brand?

Dale Conwell - Vice President, Business Development
Vice President
Offering anywhere/anytime connectivity to your brand is great but do you know how many of your consumers are actually speaking with you? You may be surprised to learn it’s a much smaller number than you thought (or want). Are you reaping the rewards...
49
Conversational Commerce

Jun 28, 2017

Conversational Commerce – Part 2: How to start engaging with customers?

Hemant Kumar - Lead Consultant
Brands which want to engage customers in conversations will need tools and technology leaning heavily on Machine Learning enabled, natural language processing capable agents
278
Digital Loyality

May 03, 2017

How CPGs Can Counter Decreasing Brand Loyalty

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
589
Omni Channel Experience

Apr 24, 2017

(Un)Structure the Omni-channel Customer Offer

Abhishek Kalra - Solution Director, eCommerce, Omnichannel & Digital | Retail & CPG Industries
Solution Director
Outlining a “Flexible Customer Offer” blueprint can be a key driver for sustained Omni-channel growth Follow the Savvy Customer: From Demographics to Context
346
How Global Trends

Jan 05, 2018

How Global Trends are Shaping the Retail Technology of the Future

Dhanalakshmi Prithivirajan - Senior Consultant - ES-OU-OES-OES Technical
Senior Consultant
This blog portrays how the global trends are shaping the future of Retail sector. It conveys the ideas that can be incorporated using various trending technologies. It clearly gives a vision on the role that technology can play right from...
305

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