Retail and eCommerce

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Category blogs - Featured

Blog Category Listing

Digital Loyality
640
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
Omni Channel Experience
373
Outlining a “Flexible Customer Offer” blueprint can be a key driver for sustained Omni-channel growth Follow the Savvy Customer: From Demographics to Context
Retailers
598
Retailers can measure and attribute interactions during customer journey to channels, and create a unified and consistent experience.Measuring and attributing cross-channel customer interactions to respective stakeholders orchestrating the journey...
Non-Invasive Customer
518
Today, disruptive technologies are within the reach of the retailers to transform the physical experience of their stores and it cannot be ignored anymore. Every retailer has a different type of engagement style, necessary at different points in...
21st Century Customer
1,165
This blog discusses HCL’s approach to building 21st Century customer experiences using our Customer Experience Platform based on efficiency and experience driven applications.
Omni Channel Experience
1,220
A 21st Century organization’s ability to create a winning customer experience is an interplay of manifestation of Omni-channel capabilities over channels and the speed at which an organization can adapt to evolving consumer preferences
Store Traffic
1,343
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
CPG and Retail
845
By promising improved personalization and loyalty benefits in return for shopper data, retail and consumer goods companies can incentivize customers to share valuable information that can be harnessed to refine targeting, thus boosting ROI and brand...
Creating successful M&A in RCPG Industry
980

Jan 11, 2017

Creating successful M&A in RCPG Industry

Amitava Sengupta Executive Vice President - Digital Consulting, Digital and Analytics

M&A activities involve a lot of painstaking effort at a pre-merger stage to plan and to finally get to a point where the business case is understood and applied. Market conditions in the current age are intrinsically dynamic, and poor planning...
Big Data Analytics in Retail
308
Retailers must offer personalized services to customers and tap into the deluge of data. The scope of predictive analysis is extending beyond metrics like wallet share. Rolling out jaw-dropping offers is not needed now; churning Big Data is.
Omni Channel Experience
373
Outlining a “Flexible Customer Offer” blueprint can be a key driver for sustained Omni-channel growth Follow the Savvy Customer: From Demographics to Context
Long Tail Strategies – Retail to IT
526

Jan 27, 2015

Long Tail Strategies – Retail to IT

Vittal Devarajan Senior Vice President

Baird Equity Research Technology estimates that for every dollar spent on Cloud, there is at least $3 to $4 not spent on traditional IT
Retailers
598
Retailers can measure and attribute interactions during customer journey to channels, and create a unified and consistent experience.Measuring and attributing cross-channel customer interactions to respective stakeholders orchestrating the journey...
CPG and Retail
845
By promising improved personalization and loyalty benefits in return for shopper data, retail and consumer goods companies can incentivize customers to share valuable information that can be harnessed to refine targeting, thus boosting ROI and brand...
Driving a seamless Omnichannel customer experience
400
People increasingly multitask, interacting with multiple devices over several channels to complete a task – the web, email, social networks, text messaging, voice(IVR) -- initiating a conversation or task on one, taking it up later on another....
Buzz
101

Jul 11, 2019

What’s All the Buzz About?

Dale Conwell Vice President

From coffee to caffeinated energy drinks, our appetite for a jolt of energy during our workday is part of our history and everyday rituals. Entire industries are built on the behavior. Quantitative evidence aside, how long were you willing to...
Changing Retail Landscape
1,687
Isn’t it cumbersome for us to access shopping websites on the internet and needing to fill our details over and over again? Don’t we expect software to come to our rescue and chart our shopping tastes, choice patterns, and brand preferences? When it...
The Touch Screen Magic
458

Feb 06, 2018

Retail Game Changer - The Touch Screen Magic

Suman Chakraborty SENIOR TECHNICAL SPECIALIST- Service Delivery Manager – SAP Practice

What happened in the retail world from 2005 to 2017? Couple of big changes, most of the Retail companies’ back office operations moved to strong ERP packages like SAP at the end of 90’s which became very stable with Order To Cash, Procure To pay,...

Building a Non-Invasive Customer Experience in Stores
Hemant Kumar - Lead Consultant | March 21, 2017
518 Views

Today, disruptive technologies are within the reach of the retailers to transform the physical experience of their stores and it cannot be ignored anymore. Every retailer has a different type of engagement style, necessary at different points in their customer’s journey. So, digital technologies should be suitably leveraged to build the best customer experience in stores and win in the rapidly changing world.


Understanding HCL's Approach towards the digital age customer
Kapil Tyagi - General Manager - E-Services | February 17, 2017
1165 Views

This blog discusses HCL’s approach to building 21st Century customer experiences using our Customer Experience Platform based on efficiency and experience driven applications.


A Multi-dimensional Perspective on Driving Omni-channel Customer Experience
Abhishek Kalra - Solution Director, eCommerce, Omnichannel & Digital | Retail & CPG Industries | February 14, 2017
1220 Views

A 21st Century organization’s ability to create a winning customer experience is an interplay of manifestation of Omni-channel capabilities over channels and the speed at which an organization can adapt to evolving consumer preferences