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How IoT can change in-store / fronts experience for Customers
303

Oct 03, 2017

How IoT can change in-store / fronts experience for Customers

Devipad Tripathy General Manager - Infrastructure services Delivery

Customer is the king and its true for the e-Commerce and physical Store / fronts for Retail and CPG Industry. Introducing New Devices and technologies to Customers have become a trend and has started yielding results for all Retail and CPG companies...
Inventory Management
1,320
Inventory is the most significant investment across every industry, more so for the retail sector. In order to maximize the Return on Investment (ROI), each and every retailer must ensure that exuberant inventory investments are kept to the minimum...
AI Shaping Retail
1,096
Customers expect more as tech evolves at breakneck speed. AI helps resolve the challenges encountered by retailers striving to survive despite mounting expectations and stiff competition. 
Conversational Commerce
286
Brands which want to engage customers in conversations will need tools and technology leaning heavily on Machine Learning enabled, natural language processing capable agents
Conversational Commerce
323
A Relationship with the customer is built over a series of interactions, conversations and experiences. In order to build this relationship, businesses need to be present in the same medium and speak the same language as the customer and the...
Digital Loyality
606
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
Omni Channel Experience
353
Outlining a “Flexible Customer Offer” blueprint can be a key driver for sustained Omni-channel growth Follow the Savvy Customer: From Demographics to Context
Retailers
573
Retailers can measure and attribute interactions during customer journey to channels, and create a unified and consistent experience.Measuring and attributing cross-channel customer interactions to respective stakeholders orchestrating the journey...
Non-Invasive Customer
486
Today, disruptive technologies are within the reach of the retailers to transform the physical experience of their stores and it cannot be ignored anymore. Every retailer has a different type of engagement style, necessary at different points in...
293
Enterprises now have access to cutting-edge tools and technologies that can help them execute this approach effectively and have complete clarity on their own operations. Key technologies such as the Internet of Things (IoT), machine learning,...
Technology disruptions
145
Given the importance of social media in online commerce and the changing nature of the customer, it is crucial that retailers proactively adapt to these trends. Retailers need to broaden their approach to use AI, ML, and social media to build hyper-...
CPG and Retail
806
By promising improved personalization and loyalty benefits in return for shopper data, retail and consumer goods companies can incentivize customers to share valuable information that can be harnessed to refine targeting, thus boosting ROI and brand...
How IoT can change in-store / fronts experience for Customers
303

Oct 03, 2017

How IoT can change in-store / fronts experience for Customers

Devipad Tripathy General Manager - Infrastructure services Delivery

Customer is the king and its true for the e-Commerce and physical Store / fronts for Retail and CPG Industry. Introducing New Devices and technologies to Customers have become a trend and has started yielding results for all Retail and CPG companies...
AI Shaping Retail
1,096
Customers expect more as tech evolves at breakneck speed. AI helps resolve the challenges encountered by retailers striving to survive despite mounting expectations and stiff competition. 
Retail
1,163
With increasing cost pressures and ever demanding consumers, Retail CPG industry is in for some interesting times (to say the least). However, this also presents a huge opportunity for companies to revolutionize the industry. The emerging markets...
Conversational Commerce
323
A Relationship with the customer is built over a series of interactions, conversations and experiences. In order to build this relationship, businesses need to be present in the same medium and speak the same language as the customer and the...
Barriers Breaking
352
Until a few years ago, the retail industry was a fairly straightforward one. Consumer packaged goods (CPG) companies manufactured and distributed products and retailers finally sold them to end customers. Relationships between consumers and the...
DIgital
397
Retailers need to focus on integrating digital into all aspects of the business – from channels and processes and data to the operating model, incentives, and culture. This journey to digital nirvana needs a visionary leader who can leverage...

Artificial Intelligence - Changing the Future of Retail
Shivendra Singh Yadav - Senior Product Manager – NGDC PMG | July 3, 2017
1096 Views

Customers expect more as tech evolves at breakneck speed. AI helps resolve the challenges encountered by retailers striving to survive despite mounting expectations and stiff competition. 


Conversational Commerce – Part 2: How to start engaging with customers?
Hemant Kumar - Lead Consultant | June 28, 2017
286 Views

Brands which want to engage customers in conversations will need tools and technology leaning heavily on Machine Learning enabled, natural language processing capable agents


Conversational Commerce – Part 1: Why to start talking?
Hemant Kumar - Lead Consultant | June 15, 2017
323 Views

A Relationship with the customer is built over a series of interactions, conversations and experiences. In order to build this relationship, businesses need to be present in the same medium and speak the same language as the customer and the conversation needs to be about them.


How CPGs Can Counter Decreasing Brand Loyalty
Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries | May 3, 2017
606 Views

The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs


(Un)Structure the Omni-channel Customer Offer
Abhishek Kalra - Solution Director, eCommerce, Omnichannel & Digital | Retail & CPG Industries | April 24, 2017
353 Views

Outlining a “Flexible Customer Offer” blueprint can be a key driver for sustained Omni-channel growth

Follow the Savvy Customer: From Demographics to Context

While initial e-commerce growth has largely been fuelled by expanding the product assortment available to online customers, followed by competitive pricing and quicker deliveries, the key factor contributing to Omni-channel success is customer-centricity.


Bridging Retail Organizational Silos with Multi-Channel Attribution
Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries | April 14, 2017
573 Views

Retailers can measure and attribute interactions during customer journey to channels, and create a unified and consistent experience.Measuring and attributing cross-channel customer interactions to respective stakeholders orchestrating the journey would go a long way in ensuring greater synergy and intra-organisational collaboration. Read this blog to know more


Building a Non-Invasive Customer Experience in Stores
Hemant Kumar - Lead Consultant | March 21, 2017
486 Views

Today, disruptive technologies are within the reach of the retailers to transform the physical experience of their stores and it cannot be ignored anymore. Every retailer has a different type of engagement style, necessary at different points in their customer’s journey. So, digital technologies should be suitably leveraged to build the best customer experience in stores and win in the rapidly changing world.


Understanding HCL's Approach towards the digital age customer
Kapil Tyagi - General Manager - E-Services | February 17, 2017
1100 Views

This blog discusses HCL’s approach to building 21st Century customer experiences using our Customer Experience Platform based on efficiency and experience driven applications.


A Multi-dimensional Perspective on Driving Omni-channel Customer Experience
Abhishek Kalra - Solution Director, eCommerce, Omnichannel & Digital | Retail & CPG Industries | February 14, 2017
1167 Views

A 21st Century organization’s ability to create a winning customer experience is an interplay of manifestation of Omni-channel capabilities over channels and the speed at which an organization can adapt to evolving consumer preferences


Driving In-Store Traffic and Conversions with Mobile Technologies
Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries | January 17, 2017
1298 Views

U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and get the zing back into your stores? The answer lies in better understanding rapidly changing customer behavior, as reflected in the omnipresence of smartphones