There are no more digital customers. They are now digitally connected customers and in fact they are connected with an average of 4 devices. This digital revolution has introduced a phenomenal change in the way the customers shop, supporting them with more information and choice than ever before thereby increasing the customer expectations and their intensified demands. The new buzz line for retail is “Customers want more” and these expectations grew with every innovation that is coming up. By using digital technologies to connect with customer expectations, retailers can create a new kind of shopping experience to reignite the excitement of customers to shop more thereby increasing the top line for the retailer.
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