Retail and eCommerce

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Category blogs - Featured

Blog Category Listing

Driving a seamless Omnichannel customer experience
400
People increasingly multitask, interacting with multiple devices over several channels to complete a task – the web, email, social networks, text messaging, voice(IVR) -- initiating a conversation or task on one, taking it up later on another....
Big Data
1,512
In the rapidly diversifying retail ecosystem and evermore rapidly changing customer tastes and preferences, the search for the most effective marketing and sales strategy is of monumental significance. Predictive analytics, which marries big data...
Digital Transformation
620
There are no more digital customers. They are now digitally connected customers and in fact they are connected with an average of 4 devices. This digital revolution has introduced a phenomenal change in the way the customers shop, supporting them...
Customer Relationships
467
We are now living in the age of the Empowered Customer where consumers are connected via mobile, social media along with web of information on user’s experience in the form of reviews in an increasingly Digital World. Today there are many ways for...
How IoT can change in-store / fronts experience for Customers
327

Oct 03, 2017

How IoT can change in-store / fronts experience for Customers

Devipad Tripathy General Manager - Infrastructure services Delivery

Customer is the king and its true for the e-Commerce and physical Store / fronts for Retail and CPG Industry. Introducing New Devices and technologies to Customers have become a trend and has started yielding results for all Retail and CPG companies...
Inventory Management
1,468
Inventory is the most significant investment across every industry, more so for the retail sector. In order to maximize the Return on Investment (ROI), each and every retailer must ensure that exuberant inventory investments are kept to the minimum...
AI Shaping Retail
1,128
Customers expect more as tech evolves at breakneck speed. AI helps resolve the challenges encountered by retailers striving to survive despite mounting expectations and stiff competition. 
Conversational Commerce
305
Brands which want to engage customers in conversations will need tools and technology leaning heavily on Machine Learning enabled, natural language processing capable agents
Conversational Commerce
335
A Relationship with the customer is built over a series of interactions, conversations and experiences. In order to build this relationship, businesses need to be present in the same medium and speak the same language as the customer and the...
Customer Relationships
467
We are now living in the age of the Empowered Customer where consumers are connected via mobile, social media along with web of information on user’s experience in the form of reviews in an increasingly Digital World. Today there are many ways for...
How IoT can change in-store / fronts experience for Customers
327

Oct 03, 2017

How IoT can change in-store / fronts experience for Customers

Devipad Tripathy General Manager - Infrastructure services Delivery

Customer is the king and its true for the e-Commerce and physical Store / fronts for Retail and CPG Industry. Introducing New Devices and technologies to Customers have become a trend and has started yielding results for all Retail and CPG companies...
Robo Advisory
273
Reimagining Retail Investments with Robo-Advisory in the 21st Century The world of finance and investments is constantly evolving, as is the market for retail investment services. From the earliest telephonic exchanges to AI-driven volume trading...
Long Tail Strategies – Retail to IT
526

Jan 27, 2015

Long Tail Strategies – Retail to IT

Vittal Devarajan Senior Vice President

Baird Equity Research Technology estimates that for every dollar spent on Cloud, there is at least $3 to $4 not spent on traditional IT
Barriers Breaking
393
Until a few years ago, the retail industry was a fairly straightforward one. Consumer packaged goods (CPG) companies manufactured and distributed products and retailers finally sold them to end customers. Relationships between consumers and the...
How Digital Transformation can improve the Retailing Experience
266
Digital Transformation has come up as a major disruption, forcing Retailer across formats and demography to adopt to key elements of this massive change. New age consumers are becoming more and more reliant on social media and mobile devices...
A reflection of global changes
261
Looking at news , and finding yet another retailer shutting down few stores and declaring bankruptcy is new normal, which makes us think about future of retail. To think of it, the consumption patterns may change , but consumption and trade – both...
Channel Sufring
100
Offering anywhere/anytime connectivity to your brand is great but do you know how many of your consumers are actually speaking with you? You may be surprised to learn it’s a much smaller number than you thought (or want). Are you reaping the rewards...
RCPG
255
Years have passed since ‘going digital’ was considered a passing fad. Since then, digital transformation has proven itself to be a key priority for businesses across industries. Digital disruption has driven enterprises to evolve new business models...

How digital transformation can improve the retail shopping experience?
Abdul Gaffar - Deputy Manager, HCL Business Consulting | December 19, 2017
620 Views

There are no more digital customers. They are now digitally connected customers and in fact they are connected with an average of 4 devices. This digital revolution has introduced a phenomenal change in the way the customers shop, supporting them with more information and choice than ever before thereby increasing the customer expectations and their intensified demands. The new buzz line for retail is “Customers want more” and these expectations grew with every innovation that is coming up. By using digital technologies to connect with customer expectations, retailers can create a new kind of shopping experience to reignite the excitement of customers to shop more thereby increasing the top line for the retailer.


A Digital Approach to Driving Direct Customer Relationships in the CPG Digital Quasar
Sakthi Kuppusamy Kuppusamy - Technical Architect | October 10, 2017
467 Views

We are now living in the age of the Empowered Customer where consumers are connected via mobile, social media along with web of information on user’s experience in the form of reviews in an increasingly Digital World.

Today there are many ways for the manufacturers to interact with the actual end customers who are the users of products and feel satisfied or displeased about it.

But the sad reality is that most of the CPG/ Retail manufacturers are left out in the traditional business models where most of the sales happen in brick and mortar stores or a multi-product retail chain. A typical example would be a grocery store selling a branded corn flakes, or a branded shoe sold in a retail store like Target®™ where product manufacturer knows very little about the end customer who purchased the product. Even if the customer follows the brand in social media these CPG manufacturers know very little about their customers.


How IoT can change in-store / fronts experience for Customers
Devipad Tripathy - General Manager - Infrastructure services Delivery | October 3, 2017
327 Views

Customer is the king and its true for the e-Commerce and physical Store / fronts for Retail and CPG Industry. Introducing New Devices and technologies to Customers have become a trend and has started yielding results for all Retail and CPG companies. The customer is now more informed and feels even more empowered. However this has also led to a nightmare of sorts for all Retail and CPG companies on how to keep track / maintain of all these new devices and technologies so that Customer experience is not impacted with any of these going down or having issues which may even result in getting these high profile companies involved in lawsuits which impacts the Brand value. IoT (Internet of Things) can this be the savior of sorts for the Retail and CPG Industry? Will IoT be an overhead or result in business growth? How can Retail and CPG companies benefit from IoT and even increase customer satisfaction. This blog will focus on the impact of IoT on the Retail and CPG Industry