Marketing Transformation | HCLTech

Marketing Transformation


Your creative agencies or in-house creative teams develop amazing marketing and brand concepts, but, stumble when implementing their marketing transformation vision in the digital channels. At the same time, as a marketing executive, you are caught between demands for increased marketing effectiveness and cost efficiencies while striving to bring increased relevance of their digital marketing investments. Whether focused on consumer or business to business markets, they are asking and being asked:

  • Are we meeting customer needs?
  • How can we improve the marketing effectiveness of digital programs?
  • Evaluating opportunities for process automation and optimization
  • Why can’t we own and control the creation and operations of our digital marketing programs?
  • How can the marketing budget be reduced or stretched?
  • How can we fully utilize our investment in marketing technologies?

Clients turn to us to create more meaningful interaction with their customers through marketing transformation services. This drives business growth by building effective digital marketing response systems through creative and content management, intelligent application of analytics, process and strategy governance, and implementation of integrated marketing technologies. Our marketing transformation solutions comprises:

  • Supporting the creation of digital marketing programs
  • Running digital marketing programs on behalf of clients through agency collaboration, creative and content asset management and implementation
  • Supporting strategic campaigns planning and conducting marketing analytics
  • Assessing and building core marketing campaign platforms
  • Activating analytics program

We achieve this transformation through our comprehensive 3-step approach:

Assess: We start off by assessing marketing ecosystem of internal resources & external agencies, systems and interconnectivity among marketing, social, sales, & customer support systems and health & effectiveness of marketing programs.

Design: We then develop digital marketing strategies that are tied to measurable business outcomes, design digital marketing campaigns to increase effectiveness & reach and optimize processes & systems to achieve operational effectiveness.

Run: The last step is run digital marketing campaigns, run & update production systems, social media, & other channels and builds digital marketing platforms.


Marketing Activation

Technology led, data driven marketing execution across key channels