The UX design process is quite similar to the data visualization techniques. First, it is not a random process but one that is layered and well-structured with a proper sequential and algorithmic arrangement between the different sets of activities. Second, just like data visualization, it is based on sound logic, research, analysis, and contextual relevance. Third, like basic hygiene, it should be easily assimilable by anyone and everyone — without much effort and with a gradual learning curve. In this paper, we will see how UX design has got more to offer to the strategic side of a business rather than just being ogled and “wowed” at as a mere work of art and aesthetics.
