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HCL proposes two mobile augmented reality solutions: one, for a seamless customer experience, and the other, a location based solution.
Solution 1: Home Improvement Application
The augmented reality (AR) based iPhone application enables a seamless, smart and convenient shopping experience through the use of simulation and virtual reality features. The customer can select a product, and through a camera can get a virtual perspective of how the product looks, even before buying it.
The mobile augmented reality application for home and DIY simulates objects virtually in a real-time or static room image through the mobile camera and pre-loaded catalogs, providing a two-way collaboration between consumers and vendors.
Solution 2: Location-based Mobile Augmented Reality Application
Customers are often unable to quickly identify and contact the local businesses they need goods or services from, and have to spend a lot of time and effort in trying to do so. Even businesses have a hard time ensuring that they have visibility to the right customers.
The augmented reality technology helps locate local businesses within the given radius, based on direction. This application allows users to locate local shops, offices, restaurants and other spots through their smartphone camera viewer, whether they are around the corner or in the next street. It uses a combination of the smartphone’s GPS and compass to pinpoint exactly where a user is and the direction he/she is facing.
The augmented reality technology will then seamlessly overlay relevant information like addresses, phone numbers and websites taken from the client’s database of a million businesses.
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