Mobility Solution for Retail
In a fast paced mobile market, the adoption of innovative mobile technologies can play a crucial role in an organization's business strategy thereby delivering significant value and heightened experience to their customers.
Retail consumers today are texting, talking, communicating, buying, searching, watching videos, and taking photographs all on their mobile devices. With Global Smart Phone sales expected to cross 1 Bn by 2015 and the Tablet fever catching on, retailers have started looking at mobile as another important customer touch point.
On the web front, by integrating their e-Commerce strategies with the mobile environment, retailers are trying to leverage the mobile channel and add value to clicks from the Web and bricks of physical stores.
On the store front, in their quest to make the customer in-store experience a memorable one, retailers are once again turning to mobility solutions for checking in the customers as they enter the store, scanning products, receiving offers through mobile coupons, making payments, and producing digital receipts among a host of other features.
With an increasing number of retailers embracing mobility solutions, from in-store to supply chain, from sales and marketing to decision making levels, mobile technologies promise to empower all facets of the Retail business.
Mobility Solutions from HCL
HCL’s Enterprise Mobility expertise is built over two decades of innovation and technology rigor. Our range of off the shelf Mobility Solutions have helped some of the largest Global Retailers get off the block quickly, while for those with a more sound mobility strategy in place we have our Transformational Virtual Mobility COE on offer. Top this with our multidimensional expertise across Mobile Consulting, Solutioning and Execution and you have in HCL an ideal partner for all your Mobility needs.
Focus on Retail Business Critical Applications:
- Dispatch Services Solution:
Retailers are well aware of the challenges pertaining to dispatch services like the importance of increasing field force productivity and hence people morale, driving innovation in customer service by streamlining processes by eliminating errors and reducing costs. All these service gaps if plugged will enable the retail organizations stay ahead of competition through improved service levels. HCL’s mobility solutions sharp and continued focus on such aspects can enable companies:
- Quantum improvement in Customer Service Quality
- Operational costs minimized while goals achieved rate is high
- Integrates with the Organizations' back end systems for near real time status insight
- Improved Communication for better decision making in the Supply Chain
- Real Time Task and Route Execution
- DSD Solution:
Typically, retailers encounter problems like DSD operational continuity suspect due to lack of high availability of mobile apps, delay in order fulfillment and consequent impact on sales order, low productivity due to low application performance and incorrect data and remote device management. The way forward is HCL’s tailor made mobility solution for retailers which not only ensures improved application availability & productivity but also provides the required confidence to organizations consider extension to large group of users.
- Order Capture System on iPad:
Retail Field sales force face huge difficulties in managing on-the-move order management which in turn results in human error in order capturing. Usually, this requires extensive training and results in high dollar spend. HCL’s Order capture system on iPad helps retailers in improved sales delivery by eliminating human error and high training costs resulting in high productivity of ground sales force.
- Consulting Services for Mobile Strategy:
Major retailers are well aware of the possibilities that mobility offers to their business. But to deploy enterprise wide mobile enabled strategies present significant challenges in terms of lack of connect with the younger demographic, lack of experience in mobility domain and increasing consumer nuisance factor due to superfluous promotional material. By the virtue of significant exposure and experience in mobility domain both in terms of devices and technologies, HCL understands the business challenges well and is committed to deliver value to the customers. Our mobility consulting services provide:
- Listing of Key areas to be mobile enabled and benefits gained through mobility adoption
- Identification of list of applications to be implemented on the mobile channel
- Developing a strategy in terms of charting a course for adoption of mobility solutions
The HCL Mobility Capability Snapshot
HCL’s Mobility CoE offerings span across Mobile Consulting, Solutioning and Execution. Areas of focus include:
HCL’s Mobile Solutions aimed at amplifying consumer experience are based on technologies such as: