The advent of smartphones, smart appliances, artificial intelligence (AI), and machine learning (ML)-enabled cars has caused a shift in the way customers experience services. With the role of technology in the lives of customers increasing every day, it is safe to say that streamlining business strategies to improve digital customer experience is crucial now more than ever. Digital design and data analytics sectors of a company must work together when it comes to digital customer experience. A few digital experiences can be annoying and sometimes even obnoxious.
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