In my previous blog (click here to read my previous blog), I highlighted some of the key challenges of a 21st Century Enterprise. Among them, the one challenge that clearly stands out is the one that talks about service design for user experience. In this blog, I wish to emphasize on end user experience based service design, with an example of Apple’s 3D Touch.
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Service Design for User Experience: An Illustration
Prafull Verma - Fellow & Practice Leader - Unified Services Management
| December 11, 2015
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Human Multitasking and its Cognitive Effects

Visual Design vs. Usability
You must be hearing words like UX/UI/VD and it is quite fascinating that ‘Visual Design & Usability’ are hot topics in Tinsel Town these days.
Usability is a study of the interactive user experience associated with a user interface, such as websites, software and mobile applications. It is about usefulness, competence and the contentment of the user. Usability helps users execute their desired tasks proficiently and successfully.