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"Unlike a CIO at a true start-up, which has a clean technology slate from which to build efficient IT systems, I inherited an eclectic mix of technology infrastructures that somehow had to be melded into a cohesive, state-of-the-art IT organization." –

Virgina Guthrie, former CIO, Dr Pepper Snapple Group (talking of the IT and Operations Simplification Program she ran at Dr Pepper)

Virgina Guthrie, former CIO, Dr Pepper Snapple Group (talking of the IT and Operations Simplification Program she ran at Dr Pepper)

 
 

HCL Technologies

EVOLVING DIGITAL EXPERIENCES FOR THE 21st CENTURY CUSTOMER

CEP Framework – A Blueprint for Bridging Gaps in Customer Behavior Knowledge

The focus of 21st century business has witnessed a significant shift – the focus now resides on developing compelling, individually tailored customer experiences.

According to Gartner’s reports, 70% of eCommerce businesses are likely to move away from traditional B2B and B2C models, and create enriched and singular ‘experiences’ centered on simplicity, seamlessness and security.

Enterprises therefore need to transform their underlying framework to develop streamlined business processes aimed at creating a global footprint, reducing cost margins and driving revenues.

Ground realities are however significantly misaligned with these goals. Disjointed legacy systems and unintegrated front and back end processes reduces process efficiency, fails to deliver real time pricing and inventory information, and in all, less than desirable returns on investment.

Download this white paper to learn more!

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