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Customer Centricity


The new breed of consumers is increasingly populating the virtual space and consequently, a majority of social, transactional, recreational, and knowledge-oriented activities are now conducted online. This, in turn, is impacting production and consumption paradigms. Make modern preference as customer preferences

At HCL, we recognize this need and offer a solution dedicated to the ‘customer-first’ ethos. We have built an end-to-end framework spanning several key customer experience aspects:

  • Customer data capture
  • Customer-centric strategy formulation
  • User profile creation
  • Actionable behavioral analytics

Our solution helps target the end user with relevant content, advertisements, and products. Companies can leverage HCL’s customer-centric application to gain a host of benefits:

  • Improve advertisement click-through rates, leading to higher digital revenue
  • Bolster return on investment (ROI) potential by reaching out to receptive users
  • Increase website traffic, brand awareness, and loyalty via targeted advertising
  • Boost personalized cross-selling and up-selling by identifying customer needs at the point-of-sale

Ecosystem of Partners

Our partnerships allow us to combine each other's strengths, and use this synergy to help our customers quickly implement efficiently operate the latest in IT infrastructure. Our large network of partners allows us to deliver solutions that are tailor made for each of our customers.