Casinos have traditionally been among the first sectors to realize the enormous value of customer data and utilize the information to fine-tune their customer management system. This helps garner deeper understating of customer behavior and offer unique value propositions that result in higher customer loyalty, retention, and ultimately, profits.
However, a pan-enterprise culture of customer-centricity must supplement Customer Relationship Management (CRM) implementation to achieve the tech’s real benefits.
GamEdge is a new-age Patron Management System that provides CRM solutions along with loyalty management and business intelligence capabilities. The CRM component provides high-quality, consistent, and personalized services as well as real-time communication on the casino floor. We deliver CRM applications with configurable business rules that can be tailored to our customer’s specific implementation needs.
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Our partnerships allow us to combine each other's strengths, and use this synergy to help our customers quickly implement efficiently operate the latest in IT infrastructure. Our large network of partners allows us to deliver solutions that are tailor made for each of our customers.