In today’s hyper-competitive industry landscape, inadequate behavior-related research will translate into poor success rates for publishers and media houses. This can also drive up costs. Companies should, therefore, deploy predictive analytics as well as consumer behavior analytics to predict trends and buying patterns. This will enable them to obtain critical insights across the value chain, assess new artists, and enhance marketing effectiveness.
Our Predictive Analytics solution creates a computerized system of data management for digital products. We provided relevant insights into consumer behavior as a part of the artist launch program for a leading UK-based music label.
Business Intelligence Competency Center
Offers an extended cost-effective and scalable management platform.
HCLTech’s Artist 360° helps in reimagining brand presence, contributing up to 20-30% in revenues.
Leverages CSAT, survey, and subscription analytics to evaluate performance and pricing
Enables financial analysis, channel and marketing ROI, and consumer share.
Social Customer Relationship Management
Evaluates and monitors social media activity for identifying target communities.
Consumer Data Ingestion
Gleans, aggregates, transforms, and cleanses data from multiple sources.
Ecosystem of Partners
We harness an array of diverse strengths and capabilities through partnerships, building synergies that enable customers to implement and operate the latest in IT infrastructure. Our wide network of partners aids delivery of solutions that are tailor-made for each client.