Studies reveal that internet users spend nearly 20% of their browsing time on social media. Networking sites offer a composite platform where users from across the world can share information, collaborate with each other, and exchange feedback on products or services. Increasingly, companies are shifting their focus to social media optimization from search engine optimization (SEO).
HCL’s Socialytics is a social media analytics and social CRM tool that helps companies determine their social media competitiveness as well as analyze consumer sentiment. The solution lets marketing teams connect with their end users for fruitful engagement.
Socialytics delivers a wide array of business benefits. This social CRM tool redefines brand presence across multiple social media channels and boosts revenue by increasing website traffic. The customer-centric model of this social data analytics service helps establish long-term relationships with consumers and enables personalized targeting of content, services, promotions, and products. Socialytics leads to effective and efficient customer service.
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