HCL AT ADOBE SUMMIT 2021
HCL is Adobe’s Platinum Partner and the global service provider for Adobe Experience Cloud solutions with specializations in Adobe’s Experience Manager, Analytics, Campaign and Target. We provide an integrated customer experience platform across industries to enable CMOs, CIOs and CFOs to achieve business goals whilst delivering exceptional experiences to their customers.
Our innovative solutions extend the customer experience platform via AI and Data-driven experience built on top of Adobe’s platform to provide our customers a competitive edge.
Watch HCL's breakout session
COVID-19 has forced CMOs and CIOs across the globe to reimagine customer experiences to transform business outcomes. To deliver a total experience, the experience platforms must ensure a real-time event mechanism to update customer and contextual information based on unified customer data.
Learn how to:
- Integrate platforms and data to drive the next-gen experiences
- Collect data that spans the digital and physical worlds to influence marketing decisions
- Effectively personalize experiences across the customer journey while forging trust with customers and protecting their data
CUSTOMER EXPERIENCE PLATFORM SOLUTIONS
Advantage Experience - Low Code, Design Ops driven
ADvantage Experience is powered by Adobe Experience Cloud & Adobe Experience Platform provides end-to-end solution to streamline customer engagement across Adobe Experience Cloud. It enables enterprises the ability to build digital platforms with AI led conversations and deliver MARTECH platforms at scale.
HCL’s Data Driven Experience framework brings together data and science to derive insights that provides exceptional customer experiences at all customer touchpoints. The framework helps marketers to make complex decisions to provide contextual and personalized customer experience.
ADvantage Experience provides industry-specific digital experience solutions for enterprise marketing requirements, whilst offering self-service capabilities for a holistic customer experience across channels.
HCL’s ADvantage Commerce framework helps deliver end-to-end digital commerce programs quickly by bringing experience delivery across modern digital touch points in conjunction with headless & micro-services commerce architecture.
Integrated sales & marketing
HCL’s Integrated Sales and Marketing solution provides predefined campaign components and integrations that can be reused across similar campaigns thereby, transforming the overall customer experience.
- Advantage Experience Platform : Our Unique solution to automate end to end digital platform orchestration.
- Design to DevOps : Harmonized methodology that aligns product & development teams to bring value, consistency, efficiency, and productivity.
- Marketing as a Service : Robust and scalable framework to bring efficiency in marketing operations.
- Data-driven Experience : Brings together data and science to derive insights that provides exceptional customer experience at all customer touchpoints.
- Advantage™ Pega Experience Amplifier - Adobe Solution : Personalized customer experience delivery with Pega & Adobe Experience Platform
- Data-First Approach : Scale Digital through Data First: A 3-Dimensional Approach
- Hi-tech and Manufacturing: Enables the organizations to inform, educate and retain customers & partners by providing a partner portal for orders, contracts, training, support, webinars and peer communities. The solution integrates to enterprise applications to enable a seamless experience.
- Healthcare: Delivers omni-channel personalized experience to patients including self-service capabilities, proactive care management and predictive health analytics. The solution is FHIR standard compliant and seamlessly integrates with leading healthcare solutions.
- Life sciences: Provides a platform to life sciences’ businesses to engage with healthcare practitioners by providing a collaborative platform. Solution enables companies to create awareness about their products, new product launches and revenue growth.
- Retail: Enables the retailers to provide personalized, consistent, connected, contextual customer experience across all touch points, including in-store. Customers can search, save, pay and track orders seamlessly on all channels.
- Travel: Enables the airline companies to provide an omni-channel, personalized experience to travelers through flight search, booking, and baggage & seat management. The solution is IATA standard compliant and seamlessly integrates with leading airlines solutions.
- ADvantage Commerce for D2C: ADvantage Commerce for D2C is fully configurable and extendable platform for D2C requirements.
- ADvantage Commerce for B2B : ADvantage Commerce for D2C is fully configurable and extendable platform for B2B requirements.
- Virtual Commerce : Create truly Digital Commerce Experience, which is Seamless, Contextual, Personalized, Cash-less, and Queue Less.
Integrated sales & marketing
- Integrated Sales & Marketing : Predefined campaign tool Kit for accelerated development
- Scale Marketing Automation using Marketo : Marketing automation solution for B2B to deliver personalized customer experience
- AI Marketing Automation : Automates campaign orchestration and decisions in realtime